The most spectacular bike is finally announced its journey to India. Harley Davidson is coming India in 2010. Harley Davidson is looking an immense opportunity in Indian market as said by Keith Wandell, president and CEO of Harley Davidson Inc. “India is important to our long-term vision”.
India, where motorcycles sell jumped 15% this year despite of the slowdown could help Harley, which suffered loss in U.S. this year. In Indian road everyone witnessed another spectacular super bikes like Yamaha, and now its time for listening the roar of Harley Davidson.
India is the second largest market for motorbikes and after recession in Asia continent, India is most favorable place to launch. Although they are planning for two years and now finally Harley opened their subsidiary near to New Delhi and searching for the dealers from various cities in India.
In India the average cost of the bike is about Rs 60,000($1227) and of course Harley is much more costly bike and it’s premium bikes like 883 model range start with $6,999 to $25,299 and this may be challenging for Harley to keep such a price which would attract a healthy number of customers.
The other main challenge is the better than worst roads and highways in India. Although India’s Transport and Highway Minister Kamal Nath announced Rs 1L cr($21 billion) road project in ‘10′ under plan 1(Times Of India, August 29) which will cover 11000 km.
It is a guess that company’s main competitor would be Britisher’s Royal Enfield, which has it’s plant in Chennai, which is the Automotive hub of India. Royal Enfield’s intensive growth by putting net 20% profit up this year and also company is planning to increase it’s present 149 dealers. Suzuki with Hayabusa, Ducati, Honda and Yamaha are the other upcoming competitors with cruise bike in the country.
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Minister Kamal Nath announced Rs 1L cr($21 billion) road project in ‘10? under plan 1(Times Of India, August 29) which will cover 11000 km.
Let’s see how much money is actually poured into project and how much into their pocket.
Yes you are right, Congress have already announced many projects before election and what happened with those projects, no one knows! One thing is very clear with this Government, they are smart enough in announcements of billion dollar projects.
@ ashish :- i am sure most of the money will get into pockets
@ pawanyadav :- you are very muhc right Pawan, they are only smart enough in announcements of billion dollar projects
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In which part of the country Harley Davidson is putting the plant?
@Awanna
They are not putting any plant in India the Motorcycles will be sourced from the American plant.