Media is said to be a bridge for the society, our views are conveyed to mass by them, and so we often say Journalism and taking responsibility are synonym for each other. Media is said to highlight our problem, route them to people sitting far away from us. They keep us alert about what’s going around us. It’s not just news that is we talk when say media, it’s a voice that common man can use to fight against injustice.
The story seems to be going fine if none of us go inside it, but the real picture is something else. Journalism and Responsibility are now said to be antonyms, responsible journalism has lost it’s meaning, every channel is now busy in attracting more audience which would give them huge sum of viewers. When a social entity looses it’s meaning it is said to be a cancer for the society, this what is happening to Indian media. When the motto becomes profit making, social needs sometimes are neglected. Plethora number of NEWS channel are being inaugurated these days with a promise of giving TRUE STORY, but as the old man say PROMISES are mend to be broken, every news channel is busy showing which many would say irrelevant. This is just one example from the debris.
The recent Mumbai attack is what I call the most disappointing act by MEDIA, one of the reporter asked a father whose son was hostage in TRIDENT hotel , ” sir how are you feeling“, as if it’s a matter of honour for him. Covering military operation on Television and telecasting to make more money, many would say a brave effort, well the intelligent one would call it height of stupidity, the enemy at the gate is updated as what action army is taking.
Today Journalism is more interested in Page 3 gossips, nearly all media channel are now a providing shorts note on the daily soaps clearly showing that their ideology has changed from social service to entertainment. Giving a recap of saas bhau serials is a common and best selling stuff these days for media. Hot Gossips like Rakhi ka Swyamwar are in the hot list in media these days. Bollywood stunts are news breaking events for them. What Dhoni is doing after match, what the latest between Salman and Katrina, how the relation between Kareena and saif going on, are the hot concern for them.
With media marketting sky rocketing, today many of us could feel the heat of irresponsible journalism. If this is what we called responsible journalism I think its time to redefine it. Today’s media is a buissness which is focused only about it’s TRP, that’s why they are selling most of news which public likes so that their shop may run. These news channels are just like Merchandise shops.
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{ 2 comments… read them below or add one }
Yes.In India media is only business now no more..
Surender Sharma´s last blog ..SEO Tips: What is Anchor Text
should government not put restriction on such sensless news content…